Benefits of Promotional Products


Keeping your Corporate name/logo with your clients is of utmost importance in every business. The longevity of “promotional products” and results vary from item to item, a good pen can stay with a client for a very long time – whereas a box of chocolates will not last – however, your message of gratitude will.

There are various methods, products and reasons to utilize promotional products. The maze of what product to use for what purpose can be very difficult to cut through.  Outlined below are a few key differences in products or gifts that your company can use and why.


 Specialty Advertising: a promotional message placed on a useful item and given with no obligation.

 Premiums: give a useful item with some strings attached, example, buy a book, get a free bookmark.

 Incentives: a promotional product is a premium when it is offered as an incentive to produce a specific action. Example – reach a sales target and get a free     vacation (incentive travel programs, sales incentives).

 Rewards: promotional products signifying performance.

Business Gifts: items given by businesses to employees, customers, suppliers and other important stakeholders.